Our Story

ZUNTA was birthed from the idea that consumers shouldn’t have to worry about the ingredients in their protein bars and they should be able to trust that companies have the consumer’s best interest and health in mind. Our founder, Ed Jones, is a certified nutritionist and has over 40 years in the holistic wellness industry. He used his knowledge of health to create a bar that was health promoting, great tasting, as well as affordable. Our goal is to inspire change within the protein bar industry, encouraging the use of real food and natural ingredients.

What the heck is ZUNTA?

ZUNTA means honesty in the Lakota Indian language. To produce an honest protein bar means that we strive to create nutritionally balanced bars using only real, healthy ingredients. With decades of experience in holistic wellness, we hand-pick our ingredients, never compromising your health.

What's with the Thunderbird?

The Thunderbird symbolizes the Guardian of Truth to the Lakota tribe. We chose this to be a symbol of trust between ZUNTA and our consumers to assure you that you can trust that we are looking out for you and your health, always.

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